Maybe this has happened to you. A typical scenario, where you talk to a prospective loan officer, a loan officer who is GOOD, you have a great conversation, where you tell them all of the things that you and your company can do for them:
During the course of this meeting, you know that they believe it to. You are all on the same page, they can see how you can help their business and it’s a great meeting. But they are not ready to make a move today.
You leave that meeting, you send a follow up email “hey, thanks for the time, I really appreciate it”,
They're only going to be ready when they are ready – when they’ve reached the Breaking Point.
Lenders try to force the action– because they’re not the first lender they think of at the exact moment in time that they are ready and can afford to make a move.
So what is it they do to try to force the moment?
Right now competitors are throwing 5 and 6 figure signing bonuses at producing lo’s and branches
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